The 'at-cost' concept is a sustainable business model. Offering your services at cost means that your fixed costs per mile go down and your profitability goes up. But most importantly lives are saved.

Below is an example of the 'at cost' concept:

Aircraft and sector	Benefits of “at cost” principle
L382 From Abu Dhabi to Juba, Sudan	Instead of 10 flights, the same budget allows for 11
IL 76 From Abu Dhabi to Yangon, Myanmar	Instead of 8 commercial flights, the funds allow to do 9

The above indication is taking into consideration the price reduction offered by Maximus only, but much more can be achieved if other suppliers and service providers adopt this principle